Customers have always been an integral part of every business. They are valid drivers of your growth and success. Thus, having an optimized and seamless customer data platform is pivotal for every organization.
With the advancement of technology and increased digitalization, many platforms have emerged to effectively manage customers. Thus, handling your customer database and providing a personalized experience.
This blog has reviewed the top 14 customer data platforms for agile teams. However, to choose the best software for your organization, keep your business’s needs and goals in mind.
So, let’s start with understanding what a customer data platform is and its key benefits for your organization.
Here we go!
What is a Customer Data Platform?
Customer Data Platform can be defined as:
“A software that combines and arranges customer data to use for effective marketing and retention of clients. Moreover, the customer data problem platform also helps Segment and Organize data to create effective and centralized customer profiles.”
Thus, CDP is a great place to create a unified customer database accessible to all other systems.
So, now let’s look at some of the critical benefits of CDC.
Benefits of Customer Data Platforms
Some of the key benefits of having a customer data platform for your organization are:
- No Data Silos: Data silos mean that data won’t be shared among departments, creating less collaboration. This isn’t t good practice for organizations. Therefore, having a unified CDP will help eliminate data silos.
- Direct Data Collection: With an effective CDP in place, data is collected directly from the sources and aids in making the best marketing decisions for your organization.
- Build Better Profiles: Customer Data Platform also helps build better customer profiles that help get acquainted with the customers better.
- Unified Cross-channel marketing: Another benefit of having a Customer Data Platform is to provide unified cross-channel marketing to improve the ongoing marketing efforts.
13 Best Customer Data Platforms for Agile Teams
Here is a list of the 13 best customer data platforms for agile teams!
1. Tealium AudienceStream CDP
Tealium AudienceStream Customer Data platform is a great place to unify all your customer’s data in one place and empower real-time Engagement. It provides various solutions for boosting customers’ experience, retention, key insights, and creating milestones.
Moreover, it is powered by machine learning and other comprehensive tools to help your team deliver an enriching customer experience. So, use this platform now to experience the smoothest ride with your customers. It has a myriad of features, including:
Features
- Integrated Infrastructure
- Identity resolution
- Customizable badges
- Real-time action
- Collect data in one place
- Improve lookalike audience
- Optimize marketing spend
- Privacy and security
- Customer Analytics
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
2. Bloomreach Engagement
Bloomreach Engagement is another great customer data platform that provides solutions for marketing automation, web personalization, artificial intelligence, and email services. Moreover, it also aids in building unique customer experiences under a single platform.
Therefore, if your business is planning to enhance customer engagement and run website experiments in the most agile manner, this platform is a good pick. Additionally, it is trusted by 300+ customers worldwide. It has a wide variety of features, including:
Features
- Email marketing
- Online marketing
- Lead management
- Single customer view
- Web optimization
- Artificial intelligence
- Reporting and analytics
- Data import and export
- Integration APIs
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
3. Treasure Data
Connect your marketing, sales, and services agile teams on one platform for a great customer experience. Moreover, you can easily manage extensive data and create a unified database for all your customers.
Thus, Treasure Data not only boosts customer experience but also helps you to retain more customers. So, if you want to connect with your customers in an ever more digital environment, then it’s one of the best choices.
It has a wide range of features, including:
Features
- Data enrichment
- Multiple Devices
- Expandability
- Content Marketing
- Multiple Devices
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
4. BlueConic
BlueConic has helped over 300 brands worldwide to liberate data. So, it unifies customer profiles and synchronizes them. Moreover, it provides a user-friendly interface for effective marketing, email campaigns, and website overlays.
Thus, it is also another excellent customer data platform picked to transform customer experience and drive business growth. You can choose it for unified and actionable customer data.
It has a myriad of features, including:
Features
- Campaign management
- Customer management
- Transaction and analytics
- Events management
- Data deprecation
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
5. Insider
Insider is another excellent customer data platform that has helped thousands of brands channel growth, retain customers and boost revenue. Moreover, it also helps deliver an interactive and responsive experience for the brands.
Thus, get effective insights for your brand with Insider and experience the best growth ever. It has a wide range of features, including:
Features
- Campaign and application analysis
- Campaign management
- Coupons and promotions
- Mobile marketing
- ROI tracking
- Customer insights
- Reports and dashboards
- Campaign stickiness
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
6. Segment
Segment provides you with effective customer data platform services that are customer-centric and create effective data databases. It also aids in getting a real-time view of customers’ Engagement and effectively enhances the customer’s experiences.
So, increase your interaction with your audiences and build data-driven products with Segment now. It has a myriad of features to help to enhance your user experience, including:
Features
- Data modeling
- Dashboards and visualization
- Workflow management
- Sensitive data compliance
- Compliance monitoring
- Data distribution
- Data monitoring
- Data sourcing
- Marketing metrics
Pricing
- Team- $120 per month
- Developer- Free
- Business- Custom
Rating
7. Klaviyo
Klaviyo is a customer data platform that helps to create a seamless customer experience across all marketing channels. Whether it is email marketing, customer profiles, or newsletters, it is a one-place solution for all.
Therefore, use Klaviyo to store customer data and deliver new experiences to your customers. Build, foster, and retain your clients better with Klaviyo. The list of features of Klaviyo is rather long, including:
Features
- Facebook advertising
- Pre-built autoresponders
- Website tracking
- Dynamic data blocks
- Email personalization
- Product recommendations
- Dynamic data blocks
- Custom activity fields
- Product recommendations
- Email templates
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
8. Optimove
Optimove helps build customer relationships backed by artificial intelligence to retain maximum customers. You can join over 500 brands to create high velocity and data-centric experiences.
So, choose Optimove to enrich your brand in four main areas: customer data platform, marketing automation, customer journey analytics, and marketing analytics. Some of the most striking features of Optimove include:
Features
- Effective email marketing
- Outbound emails
- A/B testing
- Data Quality Management
- Segmentation
- Campaign management
- Reporting and analytics
- Data collection
- Customer insights
- Campaign insights
- Reports and dashboards
- Multichannel tracking
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
9. Planhat
Planhat is another excellent customer data platform to gain effective insights, manage workflows and engage more customers. It has helped thousands of brands foster success by providing a seamless customer experience and maximizing customer value.
So, build a unified customer data platform to set better goals and achieve more by effectively enhancing your customer’s journey. The list of features in Planhat includes:
Features
- Customer monitoring
- Reporting and dashboards
- Customer segmentation
- API & Integrations
- Data import & export
- Customization
- Customer health scores
- Scalability
- Customer profiles
- Customer triggers
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
10. Ometria
Ometria helps get customer data insights and data unification of a customer data platform with a cross-channel marketing orchestration platform. Thus, it helps create effective marketing experiences with the customers and build strong customer relationships.
So, boost up your revenue with AI-based intelligence and orchestration layer now. The list of features included in Ometria is:
Features
- Customer profiles
- Customer insights
- Customer intelligence
- Cross-channel marketing
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
11. SALESmanago
SALESmanago provides an all-in-one solution to create an effective customer experience. It combines advanced analytics and AI automation to offer a personalized experience across multiple channels.
Therefore, you can also join over 1000 reselling partners to increase your company’s growth and accomplish your targeted goals better. The list of features in SALESmanago include:
Features
- 360-degree customer profiles
- Unified database
- Actionable data
- Packages system
- AI predictive analytics
- AI-driven offer personalization
- Customer segmentation
- Outbound communications
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
12. FirstHive
FisrtHive helps you create a full-fledge hive to manage your customers effectively and create personalized campaigns that would help drive more sales and increase conversions. With FirstHive, you can put the tracking and segmentation to 2x and boost growth.
So, join thousands of brands to funnel growth and manage your customers’ data in the most agile manner. It has a wide range of features, including:
Features
- Data integration
- Customer unification
- Journey orchestration
- Predictive recommendations
Pricing
- It provides a customized pricing plan as per the client’s requirements
Rating
13. Lytics
Lytics is an excellent place to provide a personalized customer experience with data-driven insights and 360 customer views. The best part with Lytics is that you won’t have to move your data or duplicate it.
So, gather all your data in one place and manage it effectively to make better decisions and provide a seamless customer journey that resonates. Some of the most prominent features of Lytics include:
Features
- Data enrichment
- Expandability
- Content marketing
- Multiple devices
- Marketing metrics
- Predictive modeling
- Recommendation engine
Pricing
- It provides a 30-day free trial
Rating
Conclusion
To wrap it up, having a customer data platform helps big time in interacting with your customers better and knocking on the right door to provide effective solutions.
So, you can pick any of the platforms mentioned above as per business requirements to help your agile teams maintain effective customer databases.
Because after all, customers come first!
We wish you good luck!
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